Wednesday, June 28, 2006

Good Steel Strip Websites

I have "ranted" in the past about websites that put presentation before content. It is refreshing to find sites that make it easy for the reader to access the content and get the information they require quickly. Many steel manufacturers fill the front end of their sites with "mission statements" and investor information, or marketing clich├ęs without any obvious information about what they produce.

I must give an “honourable mention” therefore to Salzgitter Flachstahl for a website that is accessible, informative and actually tells you what they produce. They even go so far as to provide details of steel grades, with chemistry and mechanical properties along with their production capabilities.

Someone at Salzgitter knows that informing the visitor what you produce is a good “first step” in selling your product

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